There have also been rumors and speculation regarding Apple’s interest in the virtual or augmented reality space. That level of facial recognition could allow Apple to create a facial verification for its gadgets similar to Microsoft’s Windows Hello. In the demo video, for example, the on-screen character moves its face to mimic that of the person controlling it almost instantly. What may be even more interesting than Faceshift’s role in the new Star Wars movie is how the technology could potentially be implemented into Apple’s products.įaceshift’s technology has been exhibited in demonstrations with chipmaker Intel that show how it could be used to make online avatars seem more lifelike. No specific terms regarding the deal have been disclosed, but TechCrunch’s report comes after rumors had suggested Apple planned to acquire Faceshift in September. “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” Apple provided TIME with the following comment, which is the same response the company usually shares when asked about its acquisitions:
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